Welcome! This is the official home page of Mid-West Family in Rockford and DeKalb / Sycamore, Illinois.
We’re a locally-owned and operated media company serving the Rockford, DeKalb, Machesney Park, Sycamore, Beloit, Genoa, Loves Park, Rochelle, Roscoe, Freeport, and many other regional areas.
We are grounded with our broadcast radio heritage, but also produce events like the 815 AleFest. We are your local choice for digital media solutions including geo-fencing, targeted display reach extension, video creation, email marketing, and social media management.
Our core mission is to create a customer:
- Serve our listeners with engaging and relevant content and information
- Serve our advertisers by creating effective, long-term campaigns to propel their business forward, regardless of medium – we’re platform agnostic when it comes to helping your business achieve its marketing and advertising goals.
- Serve our co-workers by being good citizens each day
- Serve our community by giving it a “sense of place”
- Lastly, serve our local shareholders by providing an ROI
Our brands reflect the region with local hosts who engage and entertain the Northern Illinois area.
Our employees live in the region.
Our leaders serve the community in the region by being a part of community groups including organizations that fund K-9s for local police agencies, local chamber boards, economic development, Club Blue, and health care causes.