Welcome To Mid-West Family Northern Illinois

Welcome!  This is the official home page of Mid-West Family in Rockford and DeKalb / Sycamore, Illinois.

We’re a locally-owned and operated media company serving the Rockford, DeKalb, Machesney Park, Sycamore, Beloit, Genoa, Loves Park, Rochelle, Roscoe, Freeport, and many other regional areas.

We are grounded with our broadcast radio heritage, but also produce events like the 815 AleFest. We are your local choice for digital media solutions including geo-fencing, targeted display reach extension, video creation, email marketing, and social media management.

Our core mission is to create a customer:

  • Serve our listeners with engaging and relevant content and information
  • Serve our advertisers by creating effective, long-term campaigns to propel their business forward, regardless of medium – we’re platform agnostic when it comes to helping your business achieve its marketing and advertising goals.
  • Serve our co-workers by being good citizens each day
  • Serve our community by giving it a “sense of place”
  • Lastly, serve our local shareholders by providing an ROI

Our brands reflect the region with local hosts who engage and entertain the Northern Illinois area.

Our employees live in the region.

Our leaders serve the community in the region by being a part of community groups including organizations that fund K-9s for local police agencies, local chamber boards, economic development, Club Blue, and health care causes.

Our Brands


B103 is the Stateline’s workday companion, playing the best pop hits from the 80s to now while engaging busy women with local personalities, fun contests and family-friendly local events.


95.3 The Bull nobody plays more country while providing access to the hottest country acts across the Stateline and championing patriotic local efforts.


104.9 The X is the heritage rock radio station serving greater Rockford for 27+ years. The X delivers mass appeal (1980’s to present) rock music while activating listeners to be engaged in their community.


100-FM Rockford’s Greatest Hits from the 60s, 70s and 80s. Easy for at-work listening and weekend fun with access to exciting local events!


Sportsfan 1330, the Stateline’s leader for local and regional sports coverage.  Our All-Star Line-Up provides a daily fix of local Illinois and Wisconsin sports talk and information.

94.9WDKB 4C Logo

94-9 WDKB serves Sycamore, DeKalb, Genoa, and other communities in the area with today’s best pop music and a hyper-local focus on community involvement in DeKalb County.

I know half my advertising works, I just don’t know which half!

Mr. Wannamaker owned and operated a grocery chain around the turn of the 20th Century and he made that headline famous.

Never has it been more true than today.  Advertising in 2020 is difficult – and it’s getting tougher everyday.

If you’re not being told one thing by your boss, you’re being told another by a cooperative competitor.  It’s enough to make you throw up your arms and give up.

Click here to learn more about Mid-West Family.